Lead with data. Decide with confidence.
Online only
The MSc Business Analytics at Edinburgh is designed for ambitious analysts, product leaders, and consultants who need more than dashboards — you must frame decisions, build reproducible pipelines, deploy models responsibly, and communicate findings to executives under uncertainty. Unlike a pure data science degree, this programme emphasises **business impact**: marketing analytics, financial forecasting, prescriptive optimisation, and analytics governance aligned with UK GDPR and EU AI Act literacy. Each module combines faculty-led video sessions, case-based assignments, and tools used in enterprise analytics teams (SQL, Python, Power BI/Tableau, cloud warehouses). The capstone is a sponsored consulting engagement with a live brief, faculty mentorship, and industry panel review.
Every module is built for professionals who must influence decisions — not only build models. You will maintain a portfolio repository (SQL, notebooks, dashboards, governance artefacts) reviewed by faculty and presented to an industry panel in the capstone. AFU partners with retail and fintech sponsors for anonymised capstone datasets.
Faculty spotlight
Dr. Raj Patel leads cloud analytics architecture; Professor Margaret Ashford supervises capstone engagements with emphasis on executive communication and governance.
Interactive modules, weekly readings, recorded and live seminars, and collaborative discussions with peers worldwide.
Module assignments, proctored examinations, and capstone projects designed to demonstrate mastery of the field.
Modules are assessed through a published mix of coursework, applied projects, and examinations. Exam windows are announced in advance so students in other time zones are not forced into overnight sittings. Alternative arrangements are available where documented.
The published duration is 24 months. Teaching language: English. Actual time-to-complete depends on mode and any recognised prior learning.
This is a fully online award. You study from your country. No student visa and no campus relocation are required.
Degree tuition for this award is published as £0 / tuition-free on the online pathway. Examination or administrative fees may apply at checkout — never an annual tuition invoice. Check the Fees page for any extras.
Requirements are grouped on this page (academic, English, documents). Equivalent qualifications are considered. English may be waived after prior English-medium study.
Assessment is typically a mix of coursework, projects, and examinations. Doctoral awards include a thesis or dissertation and an oral examination. Details sit in the programme specification and module outlines.
Recognition of the award for local employment, professional licence, or ministry attestation is decided by your employer or regulator. The University of Edinburgh publishes verification pages for certificates. We do not claim automatic equivalence in every country.
Start an application on this website. Progress is saved from the first step. Admissions: admissions@edinac.uk.
Study online
Every programme can be completed fully online with zero tuition fees — study from anywhere in the world.
Accreditation & recognition
